Tag Archives: increase web traffic

Electronic Business

Very often newcomers who are trying to start the own e-business expect disappointment and decline. What’s the point, why there are so many new e-business and so little successful in it? Let’s try now to understand this.

Most often, the fall occurs for one reason – a newcomer thinks that Internet business is a sort of gold mine, which only costs begin to develop in your pocket right away mountains and money will fall.

And, in general, it is true, but you forget the most important as in e-business work is necessary. And, most importantly, e-business requires the original composition of a business plan.

The main point of any business plan is to promote business to consumer. At least 80% of all activity in e-business is the implementation of advertising and finding new ways and means of advertising. Well-known American Internet – an entrepreneur, Terry Dean, proposes the following five-step plan for promotion of his e-business:

1. Placing ads in ezines. Very good option is paid electronic advertising in email newsletters. The minimum requirement to e-business began to flourish in a short time, placing ads in selected sending is valid for at least 2 times a week.

Undoubtedly, the listing may give excellent results. However, paid advertisements in mailings are impossible to ignore. Because this way of promoting e-business is more profitable and productive.

2. Site Promotion in major search engines. Look for sites that match your e-business topics that occupy the first places in the rankings of search engines, and carefully analyze them. Study all: keywords, titles, text contained in these pages. Once you’ve spent all the necessary research, create a “mirror” of your site using the same keywords, titles, etc., and then register in any major search engine.

3. Every day, new linkages. Make it a rule every day to send a private letter to one of the owners of sites related to your topics, but it is not your competitor, with a proposal to exchange links. With suitable opportunities offer a joint project, the exchange of goods, etc. You should not be immersed in the illusion that the Internet is only a set of automat and for success you need only to press the proper key. This is not so for one reason only: you are in any case working with human beings.

4. Participate in discussion forums. You need to find at least 20 forums on topics of your online business. After that, choose the best ones and put them in bookmarks “favorites.” Visit these pages on a daily basis and take part in discussions on topics on the agenda. If you call their messages of interest from other parties, your signature file quickly will give results.

5. Work not only online but also offline. You should not ignore the ads in real life. The really simple steps for marketing in the real world are such as the distribution, at every opportunity, business cards to people who maybe are interested in your e-business. It should also be mindful of the need to work with the media and in the first place – with publishers of local newspapers and magazines, radios, etc. All your deeds committed in the offline must be tightly coordinated with the strategy for your online business.

Any web site has the right to get website traffic. Learn how many people are building traffic from search engines today – this is part of IM strategy for successful site owners shown on this get website traffic site.

P.S. And once you have good targeted traffic – then “making money with adsense” questions become very easy.

P.P.S. Nowadays we live in the world where info makes life easier. That is why if you are properly armed with the information in your sphere of interest you can rest assured that you will in any case find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – an ideal solution for you – sign up to its RSS feed. In such an easy way you will have a direct shortcut to the latest informational updates here. Blogs can be helpful, you just need to understand how to use them.

Business Online – The Benefits And Advantages

Many have heard about the business on the web. And everyone has his idea about this phenomenon of the twenty-first century. People who do not often use the Internet rather superficially imagine this business. And those who are already in practice, achieved some results, unlikely now will gave up. After all, unlike real-life business on the Internet has much more opportunities for development and advertising. In this case, online business is less risky and easier to create than real. Let’s consider why.

It is no a secret that in the last decade people who earned his fortune from scratch, in 90% of cases this is done in the network. Moreover, unlike the business in real life, start of own business on the Internet is possible without the initial capital. In the initial stages you do not have to pay taxes, draw a set of documents, to rent premises, hire staff and perform countless other cases in order to open your own business. To start earning online you just need to have a computer and Internet access. Of course, in the future you will require some costs, but it’s not a big amount compared to offline business.

What are the benefits of your business online? Firstly, you are not limited geographically. For example, if you live in a small district center and selling rare books, it is unlikely that your clientele will be great. Your customers will be only local and visiting people who have seen or know your products.

If you will offer your products online, then the circle of your customers will increase significantly. In the network there are many opportunities to untwist your product. And the number of customers is limited only by the “unwound” and the quality of offered goods. In this case, there are dozens of types of advertising and a lot of affiliate programs. Using these methods, you can find hundreds of new customers, sometimes even without making much effort.

If you do not skimp on the partnership interest, then people will themselves with great zeal distribute and advertise your products. In the beginning, you can invite a partner or even 50% on each sale. Providing such conditions, many will be pleasantly surprised by the enthusiasm and active people who share your favorites. A number of sales in this case was more than block of the forgone interest. I’m not talking about these methods, such as cooperation with the big ‘sharks’ of online business.

For example, it is possible to make a competent business proposition for large and visited site. Clearly, that it will be needed to offer a very attractive partner conditions. Assume 70% of sales. Receive from each sale 70% – this will intrigue many. You are not stingy to share their profits, you can get advertising on a large site. And even more so if your proposal will be placed on the front page, the result does not take long – all efforts will be richly rewarded. But in order your product was placed on the main page it must be really good quality. I assure you that self-respecting people would not risk their reputation by offering bad products.

Any online business has the right to get web traffic. Find out how lots of site owners are getting web traffic today – this is part of Internet marketing strategy for successful online entrepreneurs shown on this increase web traffic site.

P.S. And once you have good traffic – then “making money with adsense” questions become very easy.

P.P.S. Right now we live in the world where information makes life easier. That is why if you are properly armed with the information in your sphere of interest you can rest assured that you will always find the solution to any bad situation. So, please make sure to track this site on a regular basis or – an ideal solution for you – sign up to its RSS feed. In such an easy way you will have a direct shortcut to the freshest info updates here. Blogs can be helpful, you just need to understand how to use them.

The Internet Business

International trade in the Internet grows. You must be willing to work at international level. To do this, consider what will be required for sales not only in your country but also at international level, and make sure that you properly prepare order forms.

It is not necessary only to obtain the usual information about the customer (name, address, phone, fax, email, etc.), you also need to be ready for shipping goods abroad. Therefore, you must ask potential customers if they want to get the goods on the “ground” post, air mail, whether they want to protect it, if they have their own agents etc. Be prepared to accept payment by credit card. In other words, think of all this – and accordingly develop a form ORDER.

Make review of web site according to these criteria. If these elements are not drag and drop information from cyberspace to your website sales will not help!

TRAFFIC

After reviewing the “counters” we can say: The number of visits most of them is ZERO! Let’s clarify one important thing: the Internet is to blame for this; blame the owners themselves sites. Please note the following:

MUST link the site to host a high attendance. For example, the Internet – shops.
Many people believe that if there are more than 60 million people with Internet access, they all want to look at your site – even if the site owner is not making any effort to attract them. Emerged from nowhere is a fantastic suggestion. In fact, it is absolutely wrong. Famous robber was once asked why he robs banks. He replied “Because they have money.” The same answer applies to the question about why you want to use sites with high traffic. Because there are a lot of visits!

Communication with the flow of an intensive exchange of information will help solve the problem of traffic, but you must do and the following:

DAILY place information in a teleconference.

You need daily access newsgroups. Would you like it or not you should do it! Messages in newsgroups are free. Placing information in the newsgroups is basic means of achieving high attendance site and, importantly, making electronic mailing list.

Any site deserves to receive website traffic. Discover how lots of people are receiving targeted visitors now – this is part of Internet marketing strategy for successful site owners shown on this get website traffic site.

And when you have good traffic – then “making money with adsense” questions become very easy.

P.P.S. Nowadays we live in the world where knowledge quickly enhances the quality of our life. That is why if you are properly armed with the information in your topic you can be sure that you will always find the solution to any bad situation. So, please make sure to visit this blog on a regular basis or – best of all – sign up to its RSS. In such an easy way you will have your hand on the pulse of the latest informational updates here. Blogging can be helpful, you just need to understand how to use them.

How To Increase Profit By Means Of Your Home Page In The Internet?

If you think about how to purchase a homepage address or have already bought it – that’s what you should know before you invest your money and what they should do to get a result.

HOME is the best way of advertising on the Internet. Home Page like allows customers to receive information immediately.

But advertising on the Home page will not guarantee results! The following factors will determine the result and profit from the home page:

- Quality and value of goods that you sell. Most of the Internet users are intelligent, educated group of consumers. They are difficult to mislead and sell low quality goods.
- ADVERTISE on the website: check the spelling mistakes! If you can not make a decent advertising – pay to PROFESSIONALS.
- People should know that your home page exists at the World Wide Web, and you have what they need.
- LOCATION of your home page. Your page should be placed in a part of the Internet with the largest attendance and high traffic – within a domain owned by large stores or big advertising service that offers mass support.

Your home page should be placed on the Internet strategically otherwise there will be the following:

- Nobody will know that you are there,
- No one will visit your site
- You will spend money for nothing!

Shop on the Internet is like a traditional retail supermarket such as GUM. It is filled with owners of small shops, each of which accommodates a shop inside their home page. Placing a store in a well advanced internet – supermarket will bring you more traffic and more sales than in the distant Internet – alley. Being in the internet – the supermarket will give you the following benefits:

- You benefit from TRAFFIC, the secured online – supermarket
- You benefit from the support of supermarket
- You will get best potential customers with a stay at CASE supermarket, do the same kind of product that you are doing.

You must link your home page with a skilled advertising service that meets the following specifications:

- Minimum 2 years experience in the Internet
- Skilled HTML and computer programmers,
- The ability to provide mass advertising of your home page or site on the Internet and traditional media.

The third point is extremely important. If the advertising service has no experience and marketing resources – a reaction to your announcement will be close to zero.

Any online business needs to get free traffic. Discover how lots of site owners are getting traffic from search engines now – this is part of Internet marketing strategy for successful online entrepreneurs shown on this increase web site traffic site.

P.S. And when you have nice traffic – then “making money with adsense” questions become very easy.

P.P.S. Right now we are living in the world where knowledge makes life easier. That is why if you are properly armed with the information in your topic you can rest assured that you will in any case find the way out from any bad situation. So, please make sure to track this site on a regular basis or – best of all – sign up to its RSS. In such an easy way you will have a direct shortcut to the latest informational updates here. Blogs can be helpful, you just need to know how to use them.

How To Sell The Information Methods Of Direct Marketing

Creation, organization, and selling of trust information is multi-million dollar global industry. Today it is one of the most profitable business – operations. Almost no other business now can not promise a comparable income. You do not need to limit yourself. All the following instructions assume the smallest effort, work at home and a little time. You only need an effort to bring the scheme into motion. If you have the persistence and disciplined – it means you are ready to realize your dreams.

Where can I find information on a specific narrow problem? People will be able to order information from you by mail, with home delivery. They do not have to waste time and resources to find the necessary information. In addition, they may enjoy a direct link with seller information asking questions and getting accurate answers.

Home infobusiness provides very high return. Production of IT goods is cheap compared with a profit you get when selling. Infobusiness works with very low overhead expenses, it is very easy to operate and it does not require the participation of intermediaries. Cheques and bank transfers come directly to you.

SELECT A DEEP SUBJECT and work with it.

INFORMATION EMPIRE can be created only on the condition that it is based on a deep topic of interest to millions of people. A list of such topics may include health, physical fitness, love, money, travel, family, technology, career, business organization and much more. In order to succeed in the information-selling you must choose a topic which has potential for development.

Consider for example a theme of developing of the own business – an area with which we work. The hundreds of companies and entrepreneurs want to know how to earn more, at lower costs, both ahead of the competition. On these topics hundreds of million units of info product can be written. This is just what you need – a rich subject area.

One of the main possible errors is selling of useless information.

How to start business?

For a start you have 2 ways
1. You buy information material written by experts in these matters and begin YOUR OWN INFO BUSINESS.
2. You write and sell your stuff.

Any site has the right to receive web traffic. Learn how lots of site owners are receiving traffic from search engines now – this is part of Internet marketing strategy for successful Internet marketers shown on this increase web traffic site.

P.S. And once you have nice targeted traffic – then “make money with adsense” questions become very easy.

P.P.S. Today we live in the world where information makes life easier. Due to this if you are properly armed with the information in your sphere of interest you can be sure that you will always find the solution to any bad situation. So, please make sure to track this web site on a regular basis or – the least time consuming way of doing it – sign up to its RSS. In such an easy way you will have your hand on the pulse of the freshest info updates here. Blogging can be helpful, you just need to know how to use them.

The Necessary Tools For Internet Marketing

Telemarketing

PHONE is a good tool in marketing businesses. You can find a potential buyer, to create interest in his proposal and even to make sales – without leaving the table. Imagine how much time, money and effort you can save by using the phone.

If a potential buyer wondering offered products, the chance to make a sale dramatically increases.

Phone calls are time-consuming – and time is precious. How to increase the effectiveness of time spent on the phone?

- Only call to potential buyers whose positive response is most likely.
- If you call the manager of department, director of marketing, or other official person, about whom you know nothing other than a post – it is unwise to waste time.
- Just ask the potential client, whether it is convenient at this time to speak on the topic you require.
- Be specific and go straight to the point. You should specifically speak on the topic that interests you within the first 30 seconds.
- Try to immediately establish friendly – but not official relations.
- Use pre-written PROGRAM call.

STYLE OF TELEPHONE COMMUNICATION.

You have only one opportunity to create a positive impression, increase the likelihood of a sale, and as a result to achieve this goal. Here are some tips:

- Always answer the call. The advantages of private and home-based business are that the customer can reach you without being forced to linger on a conversation with the secretaries, etc.
- You should take up no later than after the THIRD tone. If you had gone away and worked answering machine – get the call as soon as possible.
- Learn how to REDUCE telephone conversations.
- Always keep in mind the PURPOSE.
- Speak slowly, brief and accurate.
- Learn to speak with enthusiasm. Your voice should sound optimistic – even if the mood for this is not available.
- Call potential customers every day. Do not make more than 10 calls a day.
- Do not forget to thank the correspondent for your time.
- Do not forget to check the E-mail address.

CERTIFICATE CUSTOMER SATISFACTION.

Customer satisfaction is one of the most powerful tools in your work. Use documents in advertising, up set reviews and build them based on PRESENTATION.

Network of personal contacts.

Use the contacts network to attract new buyers. Personal contacts are especially helpful if you focus on the local market. For some types of specialized professional business – such as counseling or accounting services, personal contact are the most important marketing medium. Start with family, relatives, friends, and expand influence to companies, enterprises, social and even political groups.

Any site deserves to receive website traffic. Learn how many site owners are receiving targeted visitors today – this is part of Internet marketing strategy for successful Internet marketers shown on this increase web site traffic site.

P.S. And when you have good traffic – then “making money with adsense” questions become very easy.

P.P.S. Today we are living in the world where information quickly enhances the quality of our life. That is why if you are properly armed with the info in your sphere of interest you can be sure that you will always find the way out from any bad situation. So, please make sure to track this web site on a regular basis or – the least time consuming way of doing it – sign up to its RSS. In such an easy way you will have your hand on the pulse of the freshest informational updates here. Blogs can be helpful, you just need to know how to use them.

Something That Is Needed For Internet Business

TELEVISION.

CORRECTLY and skillfully composed television commercial unit is the most powerful way to spread information about offered goods and services. The combination of visual and auditory effects provides unattainable results for any other advertising medium. With the power of television advertising and higher prices for accommodation – only very large companies can afford television advertising. However, satellite and cable television require a much more acceptable cost that private entrepreneurs can not afford.

Similarly, radio advertising – find out how often you need to place television ads – in order to achieve effective results. Adds all the necessary costs. The placement price of TV advertising is really high. But if you buy only one or two 30-second blocks – perhaps this will be enough to reach the target market. Decide what part of your marketing budget you are willing to devote television. If television advertising is too expensive for you – Invest in other advertising medium, for example – in the journal.

PRINTED MATERIALS

- Brochure. Satisfy the appetite with a convincing brochure which will present properties and advantages of your business, the usefulness and benefits to the buyer, and make sure your qualities as a professional. Use attractive graphics and challenging interest HEADLINES – to tell the pamphlet professional image and to build confidence in your service. Brochure is only one component of MARKETING – arsenal. Do not neglect those of other major traditional printed materials:
- Letterhead and STATIONERY: Use high quality paper. Think about the application of its motto, and a brief enumeration of offered services. Do not forget to mention all the way to communicate with you – such as E-MAIL, FAX, etc.
- FAX: Home fax messages should follow the letterhead. Enter company name, and in large letters – communication with you.
- Business Cards: When you are meeting with potential clients do not forget to give them a Business Card. The card is useful to specify the company’s motto. Do not leave the back of the card blank: enter the main benefits and advantages of the goods and services.
- Counting, writing, and other correspondence: exchanging correspondence with a customer, even sending account – do not neglect any means possible to advertise your business.

- Flyer: less formal and shorter than the brochure, flyers used to advertise an event limited in time (a special discount, sale, etc.). Private entrepreneurs are focused on the local market, stick them on bulletin boards, placed on the windshields of cars or arrange for delivery by mail.

Any site needs to receive website traffic. Discover how many site owners are building web traffic now – this is part of Internet marketing strategy for successful Internet marketers shown on this get website traffic site.

And once you have good traffic – then “make money with adsense” questions become very easy.

P.P.S. Today we are living in the world where information quickly enhances the quality of our life. Due to this if you are properly armed with the information in your topic you can rest assured that you will always find the solution to any bad situation. So, please make sure to track this web site on a regular basis or – an ideal solution for you – sign up to its RSS feed. In such an easy way you will have your hand on the pulse of the freshest informational updates here. Blogging can be helpful, you just need to understand how to use them.

If You Want To Create The Online Business

1. Once you’ve made a sale, do not lose sight of the buyer. Accompany him. For example, you can send him a thank letter and say “Thank you for your purchase and place advertisements for other goods and services”. You can also send him the same letter every month. As you know, it is seven times easier to sell to someone who has bought something at you than to acquire a new customer.

2. You can organize multi-level sales. When a customer making a purchase, an order passes from page to page that contains your gratitude for the purchase, offer to him on the same page to buy your other products and services on favorable terms or at normal. But in any case offer and give buyers the opportunity to add other products and services.

3. Tell customers that if they will lead to your website to shop the friends, you give them discounts. In most cases, this method helps to make a single sale of three or more.

4. Give your customers the opportunity to join your affiliate program so they can sell your products and earn commissions. You will be able how to increase your number of sales.

5. Sell the reprint rights (reissue) to your information goods. Advertise the sale of reprint rights in all texts. Reprint rights (reprinting) you can sell as separate from the main product, and in addition thereto.

6. You can carry out a joint promoushing goods together with other entrepreneurs. Conclude an agreement with them on joint sales of your products in one package. Thus you will contribute to sales of goods other businessmen, but your products will sell more. In any case, it will increase your number of sales.

7. If your goods are not digital or intend to mail or other online delivery to the buyer, invest in a package discount coupon when you buy your other products and services, as well as advertising. This option provides the customer the same impact as its informational support.

8. In the case described in paragraph 7, insert it into the package and directory as additional products and services. It can be updated to the goods, and various accessories, etc.

9. Sell gift certificates for your products and services. Surely every person wants to obtain a free certificate of entitlement to receive a gift.

10. Together with the product provide customers free gifts such as gifts, inscribed with the advertising of your company, your products and services. It can be stickers, pens, shirts, tennis balls, mugs and everything. This activity will allow you and your business quickly become popular.

Any online business has the right to get web traffic. Find out how many people are getting targeted visitors today – this is part of Internet marketing strategy for successful site owners shown on this increase web site traffic site.

And once you have nice traffic – then “make money with adsense” questions become very easy.

P.P.S. Today we are living in the world where knowledge makes life easier. That is why if you are properly armed with the information in your topic you can be sure that you will always find the way out from any bad situation. So, please make sure to get back to this site on a regular basis or – an ideal solution for you – sign up to its RSS. Thus you will have your hand on the pulse of the freshest info updates here. Blogging can be helpful, you just need to know how to use them.

Your Perfect Business In The Internet

If you have not yet mastered the skills of using the Internet you have to learn! The future of any business is connected with the Internet!

Organize your house in order. Simplify household duties. Get rid of unnecessary things – soon you can buy anything you want. But now you need more space for convenient placement of the instrument. Spend a family meeting and section of household responsibilities. Plan your daily activities: write down the business meetings, fix in any case responsibilities, etc. Make a clear work plan that no television, no visits neighbors, no telephone calls will not disconnect you from the case. Organize your home office. Own a home office is a convenient and prestigious. Make your workspace object of envy of friends and relatives.

In any business your most important task is sale of goods or services. None business will not last long without selling. Any sale begins with advertising. Advertising should cause the buyer to commit a given action. The success or failure of advertising is always obliged to how advertising is made.

In general, the compiler expects the advertising potential buyer of the following:

1. Visit the shop and immediately aware of the goods or immediately ordered the goods – over the telephone or other means.
2. Call for an appointment with the seller or seller’s agent, hear a presentation of the goods or order more information – which is practically the same.

In any case, the purpose of advertising is one: motivate the reader to buy the goods or services.

Compiled by advertising should know exactly what he wants from a reader! If advertising does not cause the desired action – the work is done bad!

In order to motivate the reader to the desired action, advertising must:

1. Attract attention of potential buyers,
2. Cause a potential buyer interest in the goods,
3. Motivate his desire to purchase a product,

This is the Fundamental Formula of advertising: ATTENTION – INTEREST – DESIRE – ACTION.

Never forget the working rule: if advertising is not read it will not cause the sale.
Professionals know the fundamentals like the five fingers. Regardless of whether you know them or only familiar with them – your knowledge bases and their use will determine the success of your sales.

In deciding what product to sell – determine how and to whom you are going to sell. Thus, having a preliminary market research and identifying among the buyers of your product try to answer the question as most potential buyers willing to pay for your goods.

Any site needs to receive web traffic. Learn how many site owners are receiving traffic from search engines today – this is part of IM strategy for successful Internet marketers shown on this increase web site traffic site.

And when you have good targeted traffic – then “make money with adsense” questions become very easy.

P.P.S. Nowadays we live in the world where info makes life easier. Due to this if you are properly armed with the information in your topic you can be sure that you will always find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the least time consuming way of doing it – sign up to its RSS feed. In such an easy way you will have your hand on the pulse of the latest info updates here. Blogging can be helpful, you just need to understand how to use them.

Try To Create Business Online

If your business requires an investment identify the source of funds. You can use 3 ways to finance a new business: personal savings, loans, or services of investors. It is better to start small using your own savings and do not worry about debt repayment. You must become an expert in savings and engagement material.

You should be familiar with specific information. Spend a few days studying the material on the types of home business. Check out special editions in foreign languages. Carefully consider all the manuals.

Check the limited local governments. If you live in an apartment building specify the rules for the use of living space. Make sure the home business is not contrary to these rules. Nevertheless, it is necessary to ask what restrictions there are in your residential complex.

You must choose a name for your business. According to statistics, the chosen name for a successful business can increase the number of customers and therefore sales, up 50 percent. Take the name with care.

Now you need to make the business – plan (it is necessary in many cases – for example, to search for investors). A good business plan can organize your thoughts and set the action. Business – plan must provide:

- What are you going to sell
- Your training and qualifications
- Prospective customers
- Way to attract the customers
- What materials are needed to create business
- How do you plan to advertise
- What are the costs necessary for the creation of the company.

Obtain licenses and permits. Depending on your business you may need a license or special permit to operate. Call the local tax authorities and ask if you need a license. For example, if you’re going to have to deal with food – in your area may have restrictions and special rules.

Open bank account for the operations. It is important to choose the right bank. Here we pay particular attention to this. If you are self – employed you can use your savings account. But this is not always the best solution. Perhaps other commercial banks will offer a much more advantageous or more convenient service. Choosing a bank for your business, find one that the best suits your needs. Determine what kind of operation you will perform. Talk on the phone with managers of local banks. Carefully selects. Do not take a decision only on the basis of geographical proximity! Geographical location is not the most important factor.

Select the bank where you will find the best attitude to the customer. Be confident. Remember: The bank and office work for you. The better you know bank employees, the more closely they would react to the needs of your business.

Do not forget: the banker to whom you refer to solve their financial problems is a specialist in its field. In business, every employer or employee are experts in particular a number of problems. In its dealings with business people, do not try to show that you know the issue better than they are.

Any site deserves to get website traffic. Discover how lots of people are getting web traffic today – this is part of IM strategy for successful Internet marketers shown on this increase web site traffic site.

And once you have nice traffic – then “make money with adsense” questions become very easy.

P.P.S. Nowadays we are living in the world where information makes life easier. Due to this if you are properly armed with the information in your topic you can rest assured that you will always find the way out from any bad situation. So, please make sure to get back to this blog on a regular basis or – the least time consuming way of doing it – sign up to its RSS. In such an easy way you will have your hand on the pulse of the latest info updates here. Blogging can be helpful, you just need to know how to use them.